Communique

Merge and Purge Dupes

Hide Navigation Pane

Merge and Purge Dupes

Previous topic Next topic No directory for this topic No expanding text in this topic  

Merge and Purge Dupes

Previous topic Next topic Topic directory requires JavaScript JavaScript is required for expanding text JavaScript is required for the print function Mail us feedback on this topic!  

Comments (...)

We are pleased to announce the immediate availability of the Merge and Purge Dupes utility for Communiqué.

 

This utility will save you countless hours of manually merging and purging duplicate customers.  This utility offers some of the following benefits.

 

Easily identify dupe sets for potential duplicate customer entries in your database.
View dupe set data side by side so you can easily compare and determine whether to keep, merge or purge the customer.
View all orders associated with the dupe set to determine whether to keep, merge or purge the customer.

 

If you would like to schedule a no obligation remote demo, contact us and we'll put you on the calendar.

 

 

Duplicate Customers in your SEOM customer database can be costly and embarrassing.

Business Intelligence and data mining reports may not return accurate results when orders and other important customer info is spread across multiple customer records.
These dupes may prevent you from identifying opportunities to develop repeat business and up-sell/cross-sell qualified customers costing you hard earned business.
Duplicate customers can also be a source of embarrassment when customers receive multiple solicitations for the same marketing campaigns.  No one likes to get spam and sending multiple solicitations to the same customer is a sure way to have your emails considered spam and cause customers to take their business elsewhere.

 

It's easy and does not take long to get duplicate customers in your SEOM database.  There are several reasons this may occur, but the most prevalent reason are customer data changes since the last order.  These changes could be something as simple as abbreviating or misspelling words, format changes, to new phone numbers, E-mail address, etc.

 

Data changes since the last customer order will likely cause a new customer recorded to be added to your SEOM customer database along with a new Customer ID.  Once this occurs, there will be a disconnect between customer records and each will be treated as different customers.

 

The Merge and Purge Utility is designed to help you identify duplicate customers.  You can compare customer data side by side to determine if in fact the customers are duplicates so you can either merge or purge them from your database.  If they are not duplicate customers then you can just ignore it.

 

Comments (...)